SHENOCHIIn the demanding, high-contact world of the Football&Rugby series, few sports embody the spirit of continuous, attritional battle as much as Rugby Union. Whether it's the fast-paced, high-aerobic game of Rugby 7s (an Olympic sport) or the 80-minute strategic grind of traditional 15-a-side, the sport is defined by full-contact tackles, high-impact scrums, and ferocious, chaotic "rucks" over the ball. Unlike its American Football counterpart, Rugby has a deep cultural tradition of "minimalist" protection. This "player-on-player" ethos, without the "armor" of hard-shell helmets and pads, creates a unique set of medical and performance challenges. The primary threat is not just the "one-hit" concussion, but the high-volume, "attritional" injuries—specifically, lacerations to the scalp and the permanent, disfiguring injury known as "cauliflower ear." This creates a critical need for a solution that provides targeted protection without compromising the sport's two most important physical demands: elite endurance and 360-degree situational awareness.
The traditional "no-helmet" approach in Rugby exposes players to a specific and frequent set of injuries that are unique to the sport. Attempting to solve this with "borrowed" gear (like hard-shell helmets) is a non-starter, as they are illegal in Rugby and would create more danger than they solve. This leaves players facing three distinct, unsolved problems:
1. The Inevitability of Auricular Hematoma (Cauliflower Ear):This is the "badge of honor" that is actually a painful, permanent medical condition. A "cauliflower ear" (hematoma auris) is not caused by a single, catastrophic blow. It is the result of repetitive friction, shearing, and impact to the outer ear. This happens constantly in the "scrum," where a player's head is ground against an opponent's shoulder, and even more so in the "ruck," where players are locked in tight, abrasive contact. This repeated trauma causes the cartilage to separate from the skin, forming a blood clot (hematoma) that eventually hardens into the characteristic, disfiguring "cauliflower" shape.
2. The High Risk of Lacerations and Abrasions:The "ruck" is the most dangerous phase of play. It is the chaotic pile of players on the ground after a tackle. Players on their feet use their boots (cleats or "studs") to try and "ruck" the ball back to their side. In this chaos, an accidental (or sometimes intentional) "stray boot" to the head of a player on the ground is incredibly common. This often results in deep, bleeding scalp lacerations that require a player to be sent to the "blood bin" for stitches before they can return.
3. The "Heat Penalty" and "Sensory Deprivation":This is the single greatest barrier to adoption for any headgear in Rugby. Rugby is a game of continuous motion. An 80-minute match requires an elite level of cardiovascular endurance. Any piece of equipment that traps heat (the "Heat Penalty") acts as a "performance-killer," leading to premature fatigue. Furthermore, Rugby is a game of constant, verbal communication. The scrum-half, fly-half, and "eight-man" are constantly shouting calls. Any headgear that "blinds" a player's peripheral vision or muffles their hearing (Sensory Deprivation) is not just a hindrance; it is a tactical disaster. A player who cannot hear a defensive call is a liability to the entire team.
The 7on7 Soft Shell Helmet (No: H-FB-001) is, despite its name, the perfect technological solution for the modern Rugby player. It is, in essence, a high-performance, next-generation "scrum cap," designed to solve all three of the sport's specific problems. It is a system built from the ground up for lightweight, breathable protection.
1. The Anti-collision Engine (Inner Pad: EVA foam):The helmet's protective core is a strategically mapped system of EVA foam pads. This is not a "hard-shell" designed to stop a massive, single impact. It is a "soft-shell" Anti-collision system engineered to absorb, dampen, and distribute the exact types of forces that define Rugby: the high-frequency friction of a scrum, the jarring impact of a head-on-knee collision in a tackle, and the sharp "stray boot" impact in a ruck. The full-coverage "pod" design ensures the entire scalp is protected from lacerations.
2. The Auricular Shield (The Image's Focus):As the new product image clearly highlights, the H-FB-001 features a dedicated, padded, and perforated ear covering. This is the direct solution to "cauliflower ear." This EVA foam shield provides a robust barrier against the friction and shearing forces of the ruck and maul. Crucially, the perforations are a "dual-function" masterpiece:
Function 1 (Hearing): They allow sound to pass through, solving the "Sensory Deprivation" problem. A player can wear this helmet and still hear every call on the field.
Function 2 (Cooling): They act as "exhaust ports," allowing hot, moist air to escape from the side of the head.
3. The High-Performance Thermal Chassis:The entire system is built on a Fabric chassis of 80% Polyester + 20% Spandex. This is the key to solving the "Heat Penalty." This advanced athletic blend is incredibly Breathable, allowing heat to radiate away from the scalp. It is also a Moisture wicking material, actively pulling sweat from the skin to the surface of the fabric, where it can evaporate. This active cooling system is what allows an athlete to wear the helmet for a full 80-minute match without overheating.
4. The "Locked-In" Fit (Adjustable, S-XL Sizing):A helmet is useless if it shifts or wobbles. The H-FB-001 features an Adjustable lacing system at the back (as seen in the previous image) and a secure chin strap. This, combined with the "four-way stretch" of the Spandex fabric, allows a player to achieve a perfect, "locked-in" fit. It molds to the head (in sizes from S-XL) and moves with the player, ensuring the EVA foam pads are always in the correct, protective position.
This integration of "soft-shell" protection and "performance-fabric" technology delivers a cascade of benefits that "no-gear" or "bad-gear" cannot.
1. Direct Prevention of Auricular TraumaThe helmet's most specialized feature is its padded, perforated ear cups. This is a direct, preventative tool against the friction that causes cauliflower ear, saving players from a lifetime of painful, disfiguring injury.
2. Elite-Level Thermal Regulation and EnduranceThis is the "game-winning" feature. The Breathable and Moisture wicking Fabric chassis, combined with the perforated vents, creates an active cooling system. This directly combats the "Heat Penalty," allowing the athlete to maintain peak performance and endurance deep into the second half of a match.
3. Total Protection from Lacerations and AbrasionsThe full-coverage EVA foam padding acts as a comprehensive Anti-collision shield for the scalp. It turns a "stray boot" that would have resulted in a 10-stitch laceration into a non-event, keeping the player on the field and out of the "blood bin."
4. Uncompromised Situational AwarenessThis is the "tactical" benefit. The soft-shell design and perforated ear covers do not muffle sound or block peripheral vision. The player retains 100% of their "field-sense," allowing them to be a fully effective, communicating member of the team.
The 7on7 Soft Shell Helmet (H-FB-001) is a critical piece of specialized, modern safety equipment that is perfectly adapted for the unique demands of the Rugby pitch. It is an intelligent, purpose-built solution that respects the sport's high-aerobic nature. By fusing Anti-collision EVA foam with a truly Breathable and Moisture wicking chassis, it provides a "no-compromise" solution. It directly prevents the sport's most common attritional injuries—lacerations and cauliflower ear—while simultaneously enhancing performance by keeping the athlete cool and fully aware of their surroundings.


NO 152, Zenglu Road, Chashan Town Dongguan City, China

shenochisport@gmail.com

Carrie +86 18944754602
Nickle +86 18948618470
Gaga +86 18944763147